If you haven’t heard of LinkedIn before, then you either live under a bridge or you have, but you are not using it, don’t know how to use and want to make like ostrich and bury your head in the sand. But the time has come to think ahead. If you want to make a positive change in your career, then you need to have a presence on LinkedIn. Recruitment is proving more and more difficult as talent becomes scarce due to low employment and candidates are increasingly taking their time to consider what they want for their future, including working conditions, pay, benefits and learning opportunities. LinkedIn is a great way to identify who YOU want to work for or align yourself with and solidify yourself as an expert in your field to get noticed.
Personal branding includes your professional reputation, online image and personal characteristics such as your work style, community engagement and worldview. It incorporates the particular skills, talents and areas of expertise you’ve cultivated.
One of the worst kept secrets on LinkedIn is that you are able to see every public profile via search engines such as Google. LinkedIn make sure these profiles are indexed in Google as they want to be the first search results for people’s names.
Recruiters are scrolling through the increasing number of LinkedIn members to find potential candidates. Candidates have a vast choice of employers and positions, because unemployment is so low.
Your large companies have signed up for premium recruiter accounts that allow them to contact any user of LinkedIn directly. If you want to be headhunted you need to have a profile that stands out, tells your story and captures their attention.
LinkedIn’s 2013 Global Recruiting Trends Report surveyed more than 3,300 talent acquisition leaders from across the globe. According to its findings, recruiters are becoming more social, mobile and data-driven.Global Recruiting Trends Report
Research has shown that LinkedIn profiles are more likely to be a true reflection of your career than your CV. After all, would you lie on your CV if you knew that your former colleague was going to be able to see it? No. Lying or exaggerating on your CV is highly discouraged. LinkedIn encourages you to invite your past colleagues, business connections and friends to recommend you and your skills. This also raises another point. Be real people! You can spot a fake a mile away. Show your personality in your profile, while remaining professional. Take part in the conversations and forums and be true to yourself and your views.
Word of Mouth – The Best Form of Advertising
It’s the oldest form of advertising, but its the most reliable. Why? People trust their colleagues, friends, family members and why wouldn’t you? LinkedIn reinforces the word of mouth principle. If you are good at what you do, your colleagues, former managers, project leads, business partners will want to recommend you. LinkedIn is a perfect opportunity to leverage the recognition that would normally be reserved for less public forums. What’s more, if you do receive recognition, ask the person if they would mind recommending you on LinkedIn. Add it to your MUST DO LIST now!